Five Reasons Why Social Media Is Essential For SEO

What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is a fast expanding marketing channel that many companies have only just begun to take advantage of over the last few years, however it's very important to leverage particularly if you're investing resources in SEO. The creation and management of social media accounts are extremely crucial to support SEO efforts, even though their benefits aren't immediately obvious. Out of the numerous reasons you should think about the use of social media in your strategy for online, here are 5 reasons why it is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. Whenever people tweet, like, comment or share an article This is referred to as social engagement. A piece of content that has the highest number of social engagements will be able to show more social signals. Search engines evaluate these signals from social media, and use it as a quality factor when ranking the content. It's a way to determine what content is popular with users over what their automated algorithm decides is of good quality. A piece of content can be instantly indexed when it's getting a lot of engagement on social media.

2) Link Building
The days of soliciting websites to add links to yours. With the advent of Google's Panda and Penguin algorithms SEOs have to perform link building in the traditional way to create quality content that is linked-worthy. How can you get your content to websites which are willing to hyperlink to your site, if they are considered "unnatural"? Social media is the answer. Social media can help you expose your content to of relevant audiences that may be convinced to link to it in the event that it is worthy of linking to. These people will promote your content to others and increase your reach.

3.) The amplifying of content
It doesn't matter how good the content you publish, it will not gain traction without amplification. Email marketing is great method to boost the content you create, شراء ساعات مشاهدة يوتيوب but it won't be able to reach the people on your list of marketing contacts. Social media can help you expand your reach with your content. After you have shared your content, your following will also spread it to their networks should they find it valuable. These people will then recommend your content to their followers, which will increase your reach. In return, you gain a lot of relevant traffic such as inbound links, social signals and brand awareness All of these are used by search engines in determining content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand image and recognition to judge the quality of your site and how trustworthy it should be for their ranking algorithms. In addition to boosting your content social media can also help increase brand recognition. Google refers to this as co-citation. These co-citations can be developed through social media to improve Google's trust and assist with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media profiles since a while so they can now show up in search result pages. This lets your brand show up in search results for branded searches on more than the site of your business. It's more than that. Individual tweets from Twitter were once indexed and shown in search results as well giving another opportunity for شراء ساعات مشاهدة يوتيوب your content to rank in search. That was only temporary for a couple of months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.